The Role of Symbols in Social Movements


  • Orges Zani European University of Tirana



Contradicting Serbian dictatorship, UNMIK, the petition, the slogan, protests and public gatherings


This paper analyzes the birth of VETVENDOSJE as a social movement through different symbolic representations. Based on the theoretical model of symbolic interaction the study will analyse how the Network Action for Kosovo, created as a counter response against the Serbian dictatorship in Kosovo, continued its actions by creating the slogan “NO NEGOTIATION- VETVENDOSJE”, collecting signatures by the citizens and requiring to UNMIK, to investigate on the destiny of numerous Albania disappeared during the war by the Serbian Army. UNMIK did not take into consideration the petition because it was more interested in the development of institutional conversations to define the judicial status of Kosove. This made the followers of VETVENDOSJE to put the big slogan in front of the UNMIK building “NO NEGOTIATION-VETVENDOSJE! The appearance of this slogan transformed the network into the VETVENDOSJE movement and in the same time it made possible the idea that people will have their right to decide on the judicial and political sovereignty of Kosovo. This slogan had strong conceptual and emotional power on its followers and incited numerous protests and public meetings. From this we can conclude that symbols and their symbolic representations serve perfectly for the creation social movements