THE REAL POWER OF THE SOCIAL MEDIA, THE INTERPRETATION OF THE ESTABLISHING COMMUNICATION WAYS, AS ILLUSTRATED BY THE TURKISH ASSISTANCE DURING THE KOSOVO CRISES
Keywords:Communication, Social Media, Interpretation, Media reality, Real life reality, Turkey, Kosovo.
AbstractAs it is always with new inventions in human history the role they play in their early stages is mostly none acknowledged before they make a more widespread impact. The social media is one of them. Due to the new aspects that this relatively new kind of media its role is mostly negligee in favors of the more vastly popular other forms. In the kind of era that we live technology means that the place where we get the information is irrelevant in the grand scheme of the things, however that does not mean that the impact is lesser or higher. To make the example more clear even though a news that the currency is going to raise or lower in the USA- for example its mostly limited to the USA citizens it has a dire impact in the rest of the world, but even though the means for this news is the generic media, the ones to give the means to understand and make amends to prepare for the consequences to the rest of the world. Due to this kind of functionality is always difficult to separate where the generic forms of the media begin and where the social media begin. What is interesting is that this function of social media begins since the first forms of the internet and it’s just more pronounced nowadays. As an example of this functionality the more prominent one is the way Turkey interfered in the Kosovo Crises. More than the generic news and political affiliation at the time the most impact in the public opinion did the social media. This paper is a research in this regard. It’s not very detailed and it shows a general picture of the situation and only deal with the main aspects of the behavior of the social media, however is a beginning which shows the great impact all forms of communications, especially the social media.
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