How much space is given to women in local Kosovo newspapers competing for mayors?
Keywords:spaces, newspapers, women, men, compete
AbstractThe purpose of this paper is to identify the space that was given in the local newspapers to women that competed for mayors during the election campaign held on November 3, 2013, in Kosovo, and to see if the newspapers can be one of the factors that in this election there were fewer women that competed and that only one was elected. On November 3, 2013, the local elections were held for 37 municipal mayors in Kosovo. From 37 municipalities there were 206 man and 8 women Cand idates. In all municipalities only one woman was elected as a mayor of municipality. We are waiting for the new local elections that will be held on October 2017, and again there will be fewer than 3 % women who will compete. The methodology of this article is the content analysis. An analysis of the articles from three daily Kosovo newspapers was used, which are the most read, such as: Koha Ditore, Kosova Sot, and Zëri. The sample for the analysis included: the month of October, since on October 3rd the election campaign was officially started. In addition, it includes the first week and the last one of the month of October, 2013. From the analysis it is noticed that women who competed were given very little space in the newspapers. For example, the most widely read newspaper "Koha Ditore" during this period on the first page only mentioned 1 woman competing while men mentioned 42 times. With the very small number of women mentioned on the front page there is also the second most widely read newspaper in Kosovo, "Kosova Sot", which only once mentions a woman, while men are mentioned six times. The third most widely read newspaper, the "Zëri" newspaper, first page men mentioned 29 times while women 4 times. Considering the fact that patriarchal opinion prevails in Kosovar society, and when the newspapers do not give space to women who are competing, then it is conceivable that we have very few women to vote. Also, this tiny space given to women during the race implies that we have too few women competing because the biggest newspaper space would make women aware and stimulate them to compete, and of course we will have more women voted.
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