« Ce n'est pas Politique » - An Anthropological Approach of the Cognitive Relation Media/Politic


  • Irena Myzeqari Department of Public Relation- Communication, European University of Tirana
  • Aleksander Dhima




media, politics, cognitive schemes, tribal organizations, political communication


This article is part of a research project conducted by Prof.Dr. Aleksander Dhima, senior researcher and PhD candidate Irena Myzeqari, who are working together on behalf of the scientific projects organized and funded by the European university of Tirana. The aim of this project is to put light on some aspect of the medial reality in Albania regarding the sphere of public information, the political communication and with the absent democratic culture of transmitting this information. In this study are treated some theoretical and practical issues that are related with main features and elements of the political communication and with the handicap of communitarian communication that is completely absent in the Albanian cultural reality. Through a detailed anthropological analysis of actual performance of the political actors, this study tries to find some knots between their cultural “model” and the so called transparent “regime” of the political messages, especially during the electoral campaign. Based on a detailed analysis of the cultural indicators that cause the problematic actual co- dependence between media and politics in this country, this study aims to reassess whether is any real chances for an effective change in the field of collaboration between media and politics, and if so, which would be some of the possible mechanisms that would make this change possible. The impact of the findings, could serve as a methodological basis for answering why we have this state of collaboration between these two actors, an answer that could lead to other vectors of investigation in the future. In the study become clear the principal medial elements, that have influenced the political communication in the Albanian reality such as the fragility of the democratic process during transition; the centralizing motivation for public (non) engagement in decision making; limited freedom of thought and speech especially when referring to opinions articulated by scientific voices on political behaviour and ethics, as indicators conditioned by culture and other traditional factors of the social structure. Thanks to works conducted on the Albanian tradition, in the study are identified primary resources that generate authoritarian effects and negative consequences on these indicators.