A New Public Policy and Economic Approach to Cultural Sustainable Tourism in the Andes

Authors

  • Cueto Vásquez Carlos César MSc in Latin American Studies -Andean University Simón Bolívar, Ecuador - Virtual Education Expert- FATLA in agreement with the International University of Ecuador (UIDE)
  • Sanchez Manosalvas Olga Teresa MSc in Quality Management in Education; Ph.D. in Higher Education, Ph.D. in Design, Orientation and Psychopedagogical Intervention. Academic Vice-chancellor Polytechnic State University of Carchi - Ecuador
  • Moreno Vallejo Jaime Rodrigo Ph.D in Economics Pablo de Olavide Seville – Spain, Master Degree in International Relations Complutense University Madrid – Spain, Bachelor of Arts in Business Management at Queen Margaret University United Kingdom and Slippery Rock University United Sta
  • Moreno Vallejo Jaime Rodrigo Ph.D in Economics Pablo de Olavide Seville – Spain, Master Degree in International Relations Complutense University Madrid – Spain, Bachelor of Arts in Business Management at Queen Margaret University United Kingdom and Slippery Rock University United States, Professor Researcher at Pontifical Catholic University of Ecuador – (PUCESI)

DOI:

https://doi.org/10.26417/650ixu84l

Keywords:

Indigenous and peasant people, alternative economy, sustainable cultural tourism, political participatory and human rights

Abstract

This research examines the current reality of the sustainable cultural development, in the Cotacachi –Cayapas Ecological Reserve and its surroundings, part of the UNESCO Global Geoparks (2019), as a world heritage sight located in South America, in the inter-Andean region of the Republic of Ecuador. The diverse cultural and ethnic focusing on the situation of indigenous and peasant people, looking at the processes of their self-awareness, validation, and empowerment. The problems faced by this community are diverse in terms of their empowerment, low levels of education, low levels of economic development, and social, cultural and political discrimination. Their relationships are not stable and their incomes are variable, because they depend on farming and producing livestock on their small plots and the precarious nature of available work in their rural environment. The research enables us to conclude that participation in organizational groups and processes has strengthened the capacity of leadership to collaborate more actively and effectively in the progress and development of their indigenous and peasant communities. This, in turn, enhances success of their projects and makes possible the administration of public and private partnerships that permit social and institutional recognition, contributing to improvement in their standard of living and quality of life and to finds and alternative sustainable economy model based on a cultural tourism.

Downloads

Published

2020-10-15

How to Cite

Cueto Vásquez Carlos, Sanchez Manosalvas Olga, Rodrigo, M. V. J., & R, M. (2020). A New Public Policy and Economic Approach to Cultural Sustainable Tourism in the Andes. European Journal of Marketing and Economics, 3(2), 32–49. https://doi.org/10.26417/650ixu84l