Understanding the Foreign Direct Investment in Order to Benefit from Them: A Theoretical and Empirical Review

  • Lorena Çakërri PhD Candidate, University “Ismail Qemali“, Vlorë, Albania
  • Filloreta Madani

Abstract

The attraction of foreign direct investment for years has been on focus of many governments around the world. These governments try to draft their policies in order to compete in attracting this important source to their development. The design of successful policies requires good understanding of the motives that a foreign investor would bring to the host country. Using different literature on Foreign Direct Investments, this paper analyzes multinational theories, which explain why a company decides to serve the foreign market and does not prefer export or licensing. The paper also reviews broad literature on the determining factors of host countries, which constitute an important moment in the decision of multinational companies for the host country of their direct investment.
Published
Jul 18, 2018
How to Cite
ÇAKËRRI, Lorena; MADANI, Filloreta. Understanding the Foreign Direct Investment in Order to Benefit from Them: A Theoretical and Empirical Review. European Journal of Marketing and Economics, [S.l.], v. 1, n. 2, p. 142-150, july 2018. ISSN 2601-8667. Available at: <http://journals.euser.org/index.php/ejme/article/view/3641>. Date accessed: 20 nov. 2018. doi: http://dx.doi.org/10.26417/ejme.v1i2.p142-150.