European Journal of Marketing and Economics

Articles

• Smart Retailing in COVID-19 World: Insights from Egypt

  Ismail Kotb, Riham Adel

  1-22

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• Econometric Analysis of Local Community’s Perception Towards Protected Area Management: The Case of Borena-Saynt National Park, Amhara Regional State, Ethiopia

  Alemu Jemberu Ayalew, Mekonnen Getahun Assegu, Temesgen Tessema Afirie

  23-35

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• Organizational Support to HRM in Times of the COVID-19 Pandemic Crisis

  Iza Gigauri

  36-48

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• The Improvement of Retargeting by Big Data: a Decision Support that Threatens the Brand Image?

  Maria Mercanti-Guérin

  49-59

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• Economic Growth Model and Foreign Direct Investment: Evidence from Albania

  Llesh Lleshaj, Bezo Lorena - Balili

  60-71

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• Evolution of Public Debt in Albania during 1990-2017 and its impact on the Economic Growth

  Amarda Cano

  72-79

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• The Repercussions of the Digital Twin in the Automotive Industry on the New Marketing Logic

  Florian Blaschke, Biewendt Marcel, Böhnert Arno

  80-80

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