Hyperreality and Simulacrum: Jean Baudrillard and European Postmodernism

  • Ryszard W. Wolny Institute of English and American StudiesUniversity of Opole, Poland

Abstract

The aim of this paper is to present and explore one of the most fundamental concepts of postmodernity, that is, Jean Baudrillard’s elaboration of the ideas of hyperreality and simulacrum that characterise today’s global consumer culture in which the image of the product is more significant that the product itself. Some attention has also been devoted to European postmodernism, Jean-François Lyotard’s concept of the postmodern articulated in his renown book, The Postmodern Condition, in particular, and the merging of high and popular cultures to form consumer culture of late capitalism.
Published
May 19, 2017
How to Cite
WOLNY, Ryszard W.. Hyperreality and Simulacrum: Jean Baudrillard and European Postmodernism. European Journal of Interdisciplinary Studies, [S.l.], v. 8, n. 1, p. 76-80, may 2017. ISSN 2411-4138. Available at: <http://journals.euser.org/index.php/ejis/article/view/2031>. Date accessed: 19 aug. 2017. doi: http://dx.doi.org/10.26417/ejis.v8i1.p76-80.