E-Commerce as Mechanism for Enhancing Micro and Small Enterprises: The Case of a Port Conurbated Area in the Southeast of Mexico

  • Ignacio Ortiz Betancourt Universidad Veracruzana (Mexico)
  • Prof. María del Carmen Meza Téllez
  • Mariel Terrones Castro

Abstract

E-commerce arised from the greater demand experienced by companies and the need of their administration to make better use of information technology and to find a better way to adapt the new technologies, in order to improve the relationship between customer and supplier. In this scenario, from micro to large interprises could benefit by developing e-commerce strategies; in the mexican context, micro, small and médium enterprises represent more tan 90% of business units but show low preference for adopting e-commerce strategies. Based on the above, this study aims to detect which elements appart small enterprises from e-commerce. After applying a survey among 100 small enterprises, it was observed that the most important barriers were the high cost of implementation, lack of qualified personnel and lack of information.
Published
May 19, 2017
How to Cite
BETANCOURT, Ignacio Ortiz; TÉLLEZ, Prof. María del Carmen Meza; CASTRO, Mariel Terrones. E-Commerce as Mechanism for Enhancing Micro and Small Enterprises: The Case of a Port Conurbated Area in the Southeast of Mexico. European Journal of Economics and Business Studies, [S.l.], v. 8, n. 1, p. 65-72, may 2017. ISSN 2411-9571. Available at: <http://journals.euser.org/index.php/ejes/article/view/2453>. Date accessed: 22 oct. 2017. doi: http://dx.doi.org/10.26417/ejes.v8i1.p65-72.